What is SEO?

What is SEO? SEO might be the one of the most used terms on Internet. Anyway it is an Internet Marketing Term that concerns web site owners.

Search engine optimization or SEO is a process of affecting the visibility of a website in a search engine's organic (or un-paid) search results. The higher the site is ranked on the search results page the more visitors it will receive.

WordPress vs Joomla vs Drupal


If you don’t know what’s the best ask Google. WordPress, Joomla and Drupal are the most popular web building platforms (CMS) in the world. As you can see WordPress is the leader by users’ interest . One of the main reasons for that is that WordPress is Search Engine Friendly thanks to its speed, solved duplicate content issues, simple navigation and site structure, and powerful SEO plugins .    

How to SEO – simple and easy!

How to SEO – simple and easy
How To SEO - Simple and Easy
Source: SearchengineLand
This new How to SEO chart could bring a new light on Search Engine Optimization (SEO) as an Internet Marketing Technique. Search Engine Optimization Ranking Factors introduced in a form of periodic table of elements by SearchEngineLand is a new revolutionary simplified view on this obviously complicated Internet Marketing Strategy.

As the author Danny Sullivan says: “ The Periodic Table Of SEO is designed to visually present the major factors, the biggest and most important things that can help you in gaining traffic from search engines.” The chart summarizes the major factors to focus on for search engine ranking success.

SEO Ranking Factors - Visual Approach


SEO Ranking Factors
Source: SearchEngineLand

 SEO ranking factors are widely discussed in the webmasters world since the birth of search engine optimization in 1997. So what are the most important factors apprized by Google and other Search Engines in the year of 2011?   
According to the graph there are three major groups of ranking factors;  the “On The Page” factors, “Off Page” ,“Violations” and “Blocking” factors and each of them have great influence on rankings in search engine results.

On The Page search ranking factors are those that are entirely within the publisher’s own control. As it describes it self, factors that are placed on the page and the site you optimize. These factors comprise the site architecture, the content and the HTML coding. Off The Page ranking factors are factors that webmasters do not directly control. They include inbound linking, social media signals, trust and personal search features. Violations and Bookings are negative factors, something you mustn’t do if you want to rank well in search engines.

So what are the most important factors in each of these groups?  The most accurate answer is all of them , but as you can see in the picture some are marked with +3 weight what means are the most important and some are marked with +1 what means are less but still important for ranking.