 SEO Ranking Factors Source: SearchEngineLand |
SEO ranking factors are widely discussed in the webmasters world since the birth of search engine optimization in 1997. So what are the most important factors apprized by Google and other Search Engines in the year of 2011?
According to the graph there are three major groups of ranking factors; the “On The Page” factors, “Off Page” ,“Violations” and “Blocking” factors and each of them have great influence on rankings in search engine results.
On The Page search ranking factors are those that are entirely within the publisher’s own control. As it describes it self, factors that are placed on the page and the site you optimize. These factors comprise the site architecture, the content and the HTML coding. Off The Page ranking factors are factors that webmasters do not directly control. They include inbound linking, social media signals, trust and personal search features. Violations and Bookings are negative factors, something you mustn’t do if you want to rank well in search engines.
So what are the most important factors in each of these groups? The most accurate answer is all of them , but as you can see in the picture some are marked with +3 weight what means are the most important and some are marked with +1 what means are less but still important for ranking.